Location: 1 Rochor Canal Rd, #04-12 Sim Lim Square, Singapore 188504
Floor 4 · Sim Lim Square
Hearty Western comfort food at The Bencoolen with burgers, pastas and all-day brunch favourites.
Hearty Western comfort food at The Bencoolen with burgers, pastas and all-day brunch favourites.
Grub at The Bencoolen is a casual dining restaurant serving hearty Western comfort food that hits the spot at any time of day. The menu spans juicy burgers, creamy pastas, brunch classics and indulgent sides, all portioned generously and priced accessibly for the neighbourhood crowd. The kitchen leans into bold, satisfying flavours rather than refinement, making it a reliable choice when only unapologetically comforting fare will do. Grub also offers craft beers and a concise cocktail list that pairs well with the food, encouraging diners to linger over their meal. The space is relaxed and unpretentious, with seating that works equally well for family dinners, casual dates and group gatherings. Located conveniently within The Bencoolen, it serves as a go-to for residents and nearby workers who want a solid meal without the formality. Head to Grub when comfort food is calling and let the kitchen do the rest.Based on 43 Google reviews
Based on customer ratings
Based on customer ratings
Ben Heng
I do not hate any persons of this establishment even though they were rude and didn't apologise about a mistake they had made. But I do want to share my experience about a recent purchase for which they have fully refunded me. It was for a 2-bay …
Conrad
Wasted a trip to Sim Lim because they never updated holiday hours on Google. They're closed until 23rd Feb 2026.
Francis Ong
#Expensive. #LousyService They were good when I bought my first NAS 10 years ago when they were in Funan. …
Celeste Ong
The products are so, so, so expensive. I tried to offer to lower the price a little but they still declined it. I explained to them that I'm a student here and I have a very low budget. I tried to ask them if they can help me but they still …
Grace Tan
Very bad experience and very poor after-sales service. Untrustworthy retailer and distributor of IT storage equipment. When you purchase an item under warranty, they would repudiate their responsibility and claim that the item can't …
No positive reviews yet.
Memory World (S) Pte Ltd
MemoryWorld Entrance
The entrance to a store called MemoryWorld. The store has a modern, industrial design with concrete walls and bright blue accent lighting. Inside, there are display cases filled with products, a reception desk, and a central display island.
Memory World Singapore Pte Ltd
The storefront of Memory World Singapore Pte Ltd, a store selling computer hardware and storage solutions. The store features a prominent sign with the company name and logo. Display shelves inside the store are stocked with various products, including Seagate and Toshiba branded items. A large promotional poster for QNAP storage solutions is displayed to the right of the entrance.
Memory World
The exterior of a computer hardware store called Memory World. The store has a large illuminated sign above the entrance. Inside, shelves are stocked with various computer components and storage devices. Promotional posters are displayed on the right side of the entrance.
Memory World Store Entrance
The exterior entrance of a modern store called Memory World. The entrance features a concrete facade with bright blue neon lighting accents. Above the entrance, the store's name "Memory World" is displayed in illuminated lettering. Inside, the store is visible with display shelves, a counter, and more lighting.
Storage Solution Providers
A collage of logos from various storage solution providers, including AKITI, Shuttle, Century, Drobo, HGST, Icy Dock, Stardom, Transcend, QNAP, San, Seagate, Synology, WD, and Tandberg Data. The text "Singapore's No.1 Storage Solution Provider" is displayed below the logos. The background is a bright blue sky with white clouds.
Memory World Singapore Advertisement
A digital graphic featuring the logo for Memory World Singapore Pte Ltd, which includes a green globe-like icon and the text "MemoryWorld SINGAPORE PTE LTD". The logo is illuminated by two blue spotlights against a dark blue background. Below the logo is a three-tiered podium, and at the bottom of the image, the text "NO.1 STORAGE SOLUTION IN SINGAPORE" is displayed in white.
People looking at electronic devices
A group of people are gathered around a display table in what appears to be an electronics store. On the table are several boxes and devices, including G-DRIVE USB external hard drives. A man in a blue polo shirt is showing a device to a young woman. In the background, other shoppers can be seen.
Seagate Logo
A close-up view of a black wall with the white Seagate logo and text. Above the wall, there are boxes with text and images of NAS devices.
Memory World Singapore Pte Ltd
The image displays the logo for Memory World Singapore Pte Ltd, with the tagline 'One Connection, Unlimited Possibilities'. Below the main logo, several brand logos are visible, including Seagate, QNAP, Synology, WD, and Drobo. The text 'CUSTOMIZED DATA STORAGE SOLUTIONS' is also present at the bottom. The background has a dark, starry, and circuit-board-like pattern.
Memory World Singapore
A split image. The left side shows a cityscape with the Empire State Building. The right side features the logo for Memory World Singapore Pte Ltd, with a teal globe-like graphic and the company name. Below the logo, the website address www.memoryworld.com.sg and the tagline "One Connection, Unlimited Possibilities" are displayed.
Certificates on a wall
Several framed certificates and awards are displayed on a dark wall. The certificates are from various organizations including Transcend, Synology, QNAP, bizSAFE, and CaseTrust.
Seagate Business Storage Display
A display booth featuring Seagate Business Storage devices and other tech products. In the foreground, a Dell monitor is visible. The main display showcases several boxes of Seagate Business Storage NAS devices, with capacities of 8TB and 12TB. To the right, various Synology and QNAP NAS units are displayed. A woman in a green and white shirt stands behind the counter. Promotional posters for Synology, QNAP, and Memory World are visible on the back wall.
Synology Surveillance Station 6.3
A promotional image showcasing Synology surveillance solutions on various devices including laptops, tablets, and smartphones. The image highlights features like integrated security systems, all-around monitoring, and offers '2 Licenses Free'. It also features the logos of Memory World and Synology.
Memory World Exhibition Booth
A busy exhibition booth for Memory World, showcasing various storage solutions and electronic devices. Several people are interacting with staff at the counter, while others browse displays. Brands like WD, QNAP, Drobo, HGST, and Transcend are visible. The booth features large signage with the Memory World logo and product information.
MemoryWorld Store Interior
The interior of a store with the "MemoryWorld" logo visible on the wall. Several people are browsing products displayed in glass cabinets. There are also floral arrangements at the entrance.
Seagate Business Storage Display
A display booth featuring Seagate Business Storage devices and a Dell monitor. The booth has signage for Seagate, Synology, and ONAP. A woman in a green and white shirt is visible behind the counter.
G-DRIVE Storage Devices Display
A retail display featuring G-DRIVE external hard drives and other storage solutions. The products are showcased in illuminated glass cabinets with a modern, industrial aesthetic. The shelves are stocked with various G-DRIVE models, including G-RAID and G-DRIVE USB-C, in their original packaging. The display is enhanced by blue LED lighting along the base of the cabinets.
Transcend Product Display
A trade show booth displaying Transcend storage products, including SSDs and external hard drives. Banners and product stands showcase features and specifications. A QNAP NAS system is also featured.
QNAP NAS Storage Promotional Banners
Two large promotional banners for QNAP NAS (Network Attached Storage) devices. The left banner highlights the TS-x70 Pro Series for personal cloud and multimedia experience, featuring a family using a laptop. The right banner promotes NAS storage up to 500TB with SAS-Enabled Turbo NAS, showcasing larger server units.
Memory World Advertisement
An advertisement for Memory World, featuring the tagline "ONE Connection UNLIMITED POSSIBILITIES." The ad displays the Memory World logo and lists various brands of storage solutions, including Synology, QNAP, Transcend, Seagate, San, WD, Foscam, Drobo, Shuttle, HGST, Akiti, and Stardom. QR codes and a Facebook icon are also present.
Transcend Storage Solutions Booth
A trade show booth displaying Transcend and Memory World storage products. There are posters and product displays for SSDs and NAS storage. A large red banner with the Transcend logo and slogan is visible.
Electronics Exhibition Booth
A busy electronics exhibition booth with various products on display. Prominent signage for Harvey Norman, Olympus, and Nikon is visible. People are browsing and interacting with staff. Products like projectors, hard drives, and other electronic devices are showcased on tables and shelves.
COMEX 2014 Advertisement
This image is a collage of advertisements for COMEX 2014, Singapore's Biggest IT Exhibition. One section shows event details: 28-31 Aug 2014, 12 PM - 9 PM, Suntec Singapore, Level 6 Booth 6225, Free Admission. Another section features the text 'Singapore's BIGGEST IT Exhibition' and the logo for 'Memory World Singapore Pte Ltd'. The background is blurred, showing what appears to be an exhibition hall.
Transcend Product Display
A booth display featuring Transcend and QNAP products, including NAS devices, SSDs, and portable storage. Banners and product stands showcase specifications and images of the devices. A cashier counter is visible on the left.
Modern Retail Interior with Display Cases
The image shows the interior of a modern retail store with a clean, minimalist design. A reception desk with blue LED lighting is centrally located. To the left and right, glass display cases showcase products, with some boxes visible. The walls are corrugated metal, and the ceiling features contemporary lighting. The store's name, "MemoryWorld," is displayed prominently on the back wall.
Memory World Reception Area
A reception desk with a wooden front and a light-colored countertop is in the foreground. Two dark stools are placed in front of the desk. Behind the desk, a wall features the "Memory World" logo in raised lettering. To the left, a glass display cabinet filled with items is illuminated by blue LED lights. A vase with orange and red flowers sits on the counter.
MemoryWorld Store Interior
The interior of a modern electronics store called MemoryWorld. The store features a clean, minimalist design with white corrugated walls, a black ceiling with linear LED lighting, and bright blue accent lighting along the floor. In the center, a display counter showcases various electronic devices and accessories. Glass display cabinets line the walls, filled with boxed products. The overall ambiance is sleek and contemporary, highlighting the technology products on display.
Synology NAS Devices
A display of several Synology Network Attached Storage (NAS) devices, including two large units with multiple drive bays stacked on top of each other, and smaller units to the right. In the background, there is a sign that says "WELCOME" and some charts or product information. Boxes are visible to the left.
Electronics Exhibition Booth
A busy electronics exhibition booth with multiple displays and staff interacting with customers. Prominent signage for Harvey Norman, Olympus, and Nikon is visible. Products on display include cameras, audio equipment, and computer components.
MemoryWorld Logo
A logo featuring a teal sphere with white lines against a blue sky with clouds. Below the sphere, the text "MemoryWorld" is displayed in black, with "SINGAPORE PTE LTD" in smaller text underneath.
Technology Exhibition Booth
A bustling exhibition booth featuring various technology products and brands. The main booth, branded "Memory World," displays products from QNAP, Drobo, HGST, and Transcend. Another section of the booth, also branded "Memory World," highlights "Scale-up Storage up to 10TB." A "CASHIER" sign is visible. Various electronic devices, including security cameras, are displayed on a counter. People are interacting with staff at the booths.
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