Homegrown multi-brand beauty store at Bugis+ with luxury cosmetics and fragrances.
Novela is Singapore's first homegrown multi-brand beauty retail store, offering an extensive curated collection of luxury cosmetics, skincare and fragrances from the world's most prestigious beauty houses. Located at Bugis+ on level two, the store carries brands such as Chanel, Dior, Gucci, Burberry, Estee Lauder and many more, all guaranteed authentic and offered at competitive prices. Novela's philosophy centres on the belief that proper beauty regimes can enhance one's natural radiance, and its knowledgeable beauty consultants provide personalised recommendations to help customers find the right products for their skin type and style. The Bugis+ outlet is well-stocked and conveniently located for a lunch-hour browse or weekend shopping trip. Visit Novela to discover premium beauty brands in a welcoming, well-organised setting.
8380 6510
201 Victoria St, #02-62/63 Bugis+, Singapore 188067
Worst experience ever in this Novela branch. 3 Aug 2025, I walked into the shop and was looking for the promotion items. I held the item that I wanted to buy as there was a good deal offered today. Suddenly, a female promoter walked over and gave me...
Positive Reviews
Chantel
Good service, her name is Dash. She's very nice and gave amazing service and advice. Will purchase from her again!
James Lee
I came to Novela Bugis on 10 May 2024 to buy a Mother's Day present. Had no idea what to get. Luckily, I met this salesgirl by the name of Pan Ying who explained to me all about ladies' products and even helped recommend what to buy. Really impressed by her knowledge, understanding and patience. Will recommend my family to come buy more.
Xiang Hui Lee
For Novela, Shawn Tan, the store manager, is very good in service and helpful. I had a good shopping experience.
Wong Pei Chien
I would like to give a good compliment to the staff named Joseph (which is located at Bugis Plus). He is patient and consistent in helping me search for my favourite perfume fragrance within budget. From entering the shop, he is very patient in serving me...
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Photo Gallery
Novela (Bugis+)
Novela Storefront
The exterior of a Novela store with its name prominently displayed above the entrance. Several promotional stands with cartoon characters and sale information are placed in front of the store.
Novela Storefront
A wide shot of the interior of a store with the sign "NOVELA" visible above the counter. The store appears to be a beauty or cosmetics retailer, with shelves stocked with various products. Several tall, black display stands with "L'OREAL KÉRASTASE" branding are placed in the foreground. People are walking through the store.
Novela Storefront
The image shows the interior of a Novela store, a beauty retailer. The store's name, "NOVELA," is prominently displayed in large, illuminated letters above the entrance. Shelves are stocked with various beauty products, including skincare, haircare, and men's grooming items. Promotional displays and signage are visible throughout the store.
Novela Store Entrance
The exterior of a Novela store with large illuminated letters spelling out
NOVELA
A well-lit store interior with shelves stocked with beauty and personal care products. The store's name, NOVELA, is prominently displayed in large, illuminated letters above the entrance. Several promotional stands are placed at the entrance, advertising "BLACK FRIDAY" sales with "UP TO 70% OFF" from November 23-26. Customers are seen browsing the merchandise.
Onnie Lens Storefront
A brightly lit store with a prominent "Onnie Lens" logo above the entrance. The store displays various contact lens products and promotional materials. Several customers are visible browsing the merchandise.
Novela Storefront
The exterior of a brightly lit cosmetics store named Novela. The store features large displays of various beauty products, including skincare, makeup, and fragrances. A man is seen browsing products inside. The store's name is prominently displayed in large letters above the entrance.
Cosmetics Store Interior
The interior of a brightly lit cosmetics store with shelves stocked with various beauty products. The store features sections for 'Beauty', 'Hair Care', 'Men's Grooming', and 'Fragrance'. The brand name 'NOVELA' is displayed prominently above the entrance and on a logo in the center of the store. Security gates are visible at the entrance.
Fragrance Display
A retail display featuring various perfumes and colognes from brands like Narciso Rodriguez and Versace. The shelves are organized with boxed products, some with price tags. A large advertisement for Versace is visible at the top.
Perfume Store Display
A well-lit interior of a perfume store showcasing various brands and products on shelves. Prominent displays include FILORGA skincare and CAROLINA HERRERA fragrances. The shelves are organized with boxed perfumes and skincare items, with some promotional signage visible.
Shopping Bag with Products
A light pink shopping bag with rope handles contains several pink boxes. The bag has the brand name "NOVELA" and the website "www.novela.com.sg" printed on it. The tagline "The Essence of Beauty" is also visible.
Disney 2024 Year of the Dragon Decoration
A festive decoration featuring Disney characters Mickey Mouse, Minnie Mouse, Goofy, and Donald Duck, celebrating the Year of the Dragon in 2024. The decoration is set against a backdrop of a shopping mall interior with a distinctive ceiling design and a sign for Watami Japanese Dining.
Novela Store Interior
The interior of a Novela store, featuring a prominent "NOVELA" sign above the entrance. The store displays various beauty and cosmetic products on shelves and illuminated stands. Promotional posters for "Mother's Day" offering discounts are placed throughout the store.
Perfume Display
A display of perfume boxes, including Lancôme Miracle and Clinique Happy. Price tags indicate member exclusive discounts.
Novela Store Interior
The interior of a Novela store, a beauty and cosmetics retailer. The store features a clean, modern design with bright lighting. Shelves are stocked with various beauty products. Promotional banners displaying "Shine with Prosperity!" and "up to 50% off!" are placed throughout the store. Several customers are browsing the merchandise.
Perfume Display
A shelf displaying several boxes of Kenzo Flower perfume, with promotional signs for Lancome and Clinique perfumes above.
Burberry Brit Perfume Display
A retail display featuring several bottles of Burberry Brit perfume for men and women. Red sale tags indicate "Member's Exclusive" pricing of $59, with original prices ranging from $160 to $205. Other brands like Calvin Klein Eternity and Chanel are also visible on lower shelves.
Cosmetics store with sale promotions
A wide shot of the interior of a cosmetics store. The store name
Novela Store Interior
The interior of a Novela store, a beauty retailer. The store is well-lit and organized with shelves displaying various beauty products. Sections are labeled "Oral Beauty," "Hair Care," "Men's Grooming," and "Exclusive." A large "NOVELA" sign is prominently displayed above the entrance. There is also a red banner hanging from the ceiling with Chinese characters and "Haidian Hot Pot" written on it.
Storefront Display
A display of various beauty and fragrance products is visible through a glass-paneled storefront. A promotional stand with a QR code and app download information is positioned to the left of the entrance. The shelves are stocked with numerous boxes and bottles, suggesting a retail environment for cosmetics and perfumes.