Shinfuni 幸芙妮 – Bugis Junction at Bugis Junction

Shinfuni 幸芙妮 – Bugis Junction

Cream Puffs

Two cream puffs are shown against a soft yellow background. One puff is whole, with a cracked, golden-brown exterior. The other puff is cut in half, revealing a creamy, pale yellow filling encased in a light, airy pastry. A blurred slice of orange and bubbles are visible in the upper left corner.

Hari Raya Haji Special Promotion

A promotional poster and a digital screen display for a limited edition Hari Raya Haji Special, featuring a green swiss roll cake called Kuih Dadar Tapak Kuda. The poster details the ingredients as Pandan Sponge, Gula Melaka Coconut, and Coconut Cream. It also indicates a 2-day pre-order period from June 1-30, 2025, and pricing of 1 for $13.90 or 2 for $25.00. The items are described as Lacto-ovo vegetarian and Nut Free. The digital screen shows a similar promotion with children eating cake.

Custard Buns

Two golden-brown buns with a caramelized custard topping are presented in a white and yellow bakery box. The box has a clear window on the lid. The side of the box features yellow text with Chinese characters and the word "SHINTOKI" below it.

Pastry in a container

A golden-brown pastry with a lattice top is held in a clear plastic container. The pastry appears to have a creamy filling peeking out from the sides.

Assortment of Pastries

A hand holds a halved purple-filled bun, revealing a creamy yellow filling. The bun is placed on a black plate with other pastries, including a flaky pastry topped with pistachios, a golden-brown glazed pastry, and a round bread with a toasted top.

Assortment of Baked Goods

A display of various baked goods, including large buns and small tarts, is presented on wooden shelves. Some of the items are labeled with their names and prices. In the background, a person in an apron is visible, suggesting a bakery or pastry shop setting.

Matcha Waffles with Cream Filling

Two halves of a matcha waffle sandwich are presented on a white plate. The waffles have a distinct green hue and a classic grid pattern. Between the waffle layers is a thick, creamy, light brown filling. Another waffle, cut in half, is visible out of focus in the background.

Bakery Display

A display case filled with various baked goods, including bread, pastries, and cookies. A sign above the display shows the bakery's name, SHINFUNI, in English and Japanese. There are also digital screens showing images of food and promotions. A staff member wearing a mask is visible behind the counter.

Bottle of High Mountain Oolong Tea

A clear plastic bottle filled with a golden-yellow liquid, likely tea, with condensation on the outside. A small, orange label is affixed to the bottle. The label has Chinese characters at the top, followed by smaller text that reads "SHINFUNI". Below this, in vertical orientation, are more Chinese characters and the English text "High Mountain Oolong Tea". The bottle has a black cap.

Cream Puffs

Two cream puffs, one whole and one cut in half, revealing a creamy white filling. The puffs have a textured, golden-brown exterior. A blurred orange slice and bubbles are visible in the upper left corner.

Cream Puffs and Pastries

A close-up shot of several cream puffs and pastries on a black plate. One cream puff is being held by a hand with red nail polish, revealing a purple cream filling and a yellow custard filling. Another larger pastry with a golden-brown, flaky crust is visible to the right. Other pastries, including one with a leaf-like pattern and another with green filling, are partially visible at the bottom. The background is a blurred, light-colored surface.

Hand holding a gift box from Shinfuni

A hand holds a clear plastic bag containing a yellow gift box with the brand name "SHINFUNI" printed on it in Chinese and English. The box has a window on top. In the background, there is a display case with various food items, a screen showing people eating, and a counter area with staff.

Cream Puffs

A close-up shot of two cream puffs in clear plastic containers. One cream puff is held in a hand, and the other is in the foreground, also in a container. In the background, a child is holding a food item.

Gift Box with Pastries

A yellow gift box containing pastries is shown, partially obscured by a clear plastic bag. The box has a window revealing the baked goods inside. The brand name "幸芙妮 SHINFUNI" is printed on the box and on two yellow tags attached to the bag. A slogan in Chinese characters is also visible on the box.

Custard Tart

A close-up shot of a single custard tart with a golden-brown crust and a creamy, slightly browned filling. The tart is presented on a white surface, with soft lighting and a blurred background.

Pastry in a Container

A hand holds a clear plastic container with a golden-brown pastry inside. The pastry has a flaky crust and appears to be filled with a creamy substance and possibly fruit. The lid of the container is open and slightly askew. The background is blurred and appears to be an indoor setting with a gray, textured surface.

Woman with baked goods

A woman smiles at the camera, holding a clear plastic container with a yellow label. On a black plate in front of her are several types of bread and pastries, including a sliced bread with purple filling, a pastry topped with pistachios, and a loaf dusted with flour and almonds.

Cream Puffs

Two cream puffs are shown on a white surface. One is whole, and the other is cut in half, revealing a creamy yellow filling and a rich chocolate filling. The puffs are dusted with powdered sugar.

Pastries in a box

A box of golden-brown pastries, some dusted with powdered sugar, is open and displayed on a white surface. The box has a clear window on the lid and features yellow branding with Chinese characters and the text "SHINFUNI" below.

Three Pastries

A close-up shot of three different pastries on a black plate. The pastry in the foreground is a purple-hued bread filled with a creamy white filling and topped with a golden-brown, slightly brûléed cheese. To the left, a flaky pastry with a lattice top is filled with a white cream. In the background, a golden-brown pastry is topped with chopped pistachios and a dark glaze. The pastries are arranged on a black plate, with a marble-patterned surface visible in the background.

Pastries on Display

A close-up shot of various pastries displayed on a wooden surface. In the foreground, a French Brulee Bun with a caramelized top is prominently featured, with a small flag that reads "Must Try" in Chinese and English. To its left, small black signs indicate pricing for other items. One sign reads "CHOCOLATE BAMES CHEESE TART" with prices for single, three, and six items. Behind these, a selection of small tarts, some with yellow filling and others with dark chocolate filling, are arranged. In the background, a person in a white uniform is partially visible, suggesting a bakery or cafe setting.

Cream Puff

A hand holds a half-eaten cream puff filled with light purple cream. The pastry is golden brown and flaky.

Custard Tart

A close-up, overhead view of a custard tart with a flaky pastry crust. The top of the custard is slightly browned and caramelized. The pastry is golden brown and appears to be layered.

Black Sesame Cream Puff

A close-up shot of a black sesame cream puff on a white rectangular plate. The cream puff has a crunchy, textured outer shell, filled with layers of dark black sesame cream and topped with a dollop of white cream. A few black sesame seeds are scattered on the plate.

Cream Puff

A hand holds a cream puff in front of a bakery display case filled with pastries. The bakery has illuminated signs and a modern interior.

Cream Puff

A close-up shot of a cream puff on a decorative plate. The puff is topped with a light purple cream and a crunchy cookie-like lid. In the background, a clear plastic container holds a yellow tag with Chinese characters and Japanese text.

Dessert in a container

A close-up shot of a dessert in a clear plastic container. The dessert appears to be a sandwich-like pastry with a light-colored cake or bun, filled with a pale blue cream. The pastry is golden brown and slightly broken. The container is open, and the dessert is partially eaten.

Assortment of Pastries

A variety of pastries and baked goods are displayed on a marble surface. In the foreground, there is a purple bread dusted with powdered sugar, a cream puff filled with purple cream and yellow custard, and a danish topped with a strawberry and yellow cream. In the background, there is a croissant sandwich, a flaky pastry, and a round bread with a golden crust. A yellow box with Chinese characters is also visible.

Fresh Toast Packaging

A package of purple bread labeled "FRESH TOAST" with Japanese text. The bread appears to be sliced and is visible through a clear plastic window.

Baked Goods

A close-up shot of two baked goods, likely pastries or buns, on a table. One is in a clear plastic container and appears to be dusted with powdered sugar, with a purple filling or topping. The other is in a yellow box with a window, and looks like a custard tart or a similar baked item. The background is blurred, showing more packaging.

Two donuts in a box

Two donuts are in a yellow and white cardboard box. The donuts are round and covered in sugar. One donut has white cream filling visible. The box has some text and a logo on the side.

Hand Holding a Pastry

A hand holds a golden-brown pastry with a flaky, crimped edge. The pastry appears to be filled, with a white filling visible at the top. The surface is glossy and shows signs of being freshly baked.

Strawberry Cream Puffs

A promotional display featuring strawberry-flavored cream puffs. The display highlights three varieties: Crispy Cream Puff, Polo Bun, and Kazu Kazu. Fresh strawberries are also pictured.

Assortment of Pastries

A top-down view of six individual pastries in clear plastic containers. The pastries include a round bread with a creamy filling, a purple-dusted bun, a tart with pistachios, a crunchy-topped pastry, a leaf-shaped pastry with cream, and a cream puff with purple filling.

Purple Bread with Cream Filling

A close-up shot of a purple-colored bread product, sliced in half to reveal a creamy, pale yellow filling with streaks of purple. The bread has a slightly airy texture with visible air pockets. The filling appears smooth and rich. The item is presented in a clear plastic container, suggesting it is a food item for sale or consumption.

Bakery Counter

A bakery counter with various baked goods and promotional displays. Two digital screens are visible, one showing the brand logo and slogan "Your Smile is Our Happiness," and another displaying the brand name "SHINFUNI" in English and Japanese. A staff member is seen preparing items behind the counter. Various packaged snacks and bread items are displayed. A promotional sign for "HARI RAYA HAJI SPECIAL" is also visible.

Cream Puff

A close-up shot of a cream puff filled with light green cream. The pastry is flaky and golden brown, with a glossy glaze on top. It is served in a clear plastic container.

Food Stall Counter

A food stall counter displays various items including bottled drinks, baked goods, and promotional materials. A large screen shows a logo and text in Chinese and English. Signs indicate payment options like eCapitaVoucher and ShopBack Pay. A Maneki-neko cat figurine sits on a display case filled with golden-brown pastries. A HALAL Singapore sticker is visible on the counter.

Promotional Flyers for Bakery Items

Two promotional flyers are displayed on wooden stands in front of a bakery counter. The flyer on the left advertises a "New Seasonal Cream Strawberry Cheesecake" available from November 2025 to February 2026, with pricing for single items and a bundle. The flyer on the right promotes a "Mix and Match" offer called "Santa's Calling," featuring "Chicken Ham & Cheese Polo" and "Taro Orh Nee Polo" with pricing for single items and a bundle. Several small brochures with images of children and text in Chinese are stacked below the flyers. In the background, a staff member is visible behind the counter, and shelves with supplies are present.

Taro and Cheese Bread

A close-up shot of a sliced bread roll with a purple exterior, revealing a filling of creamy yellow cheese and a layer of purple taro paste. The bread is dusted with powdered sugar.

Waffle and Strawberry Cheesecake Promotions

Two promotional signs are displayed on a glass counter. The sign on the left advertises "Waffle Time, ANYTIME!" with prices for Plain Waffle ($2.30) and various flavors like Chocolate ($2.80), Peanut ($2.80), and Taro Orh-Nee ($3.20). The sign on the right promotes a "New Seasonal Cream Strawberry Cheesecake" available from November 2025 to February 2026, featuring images of the dessert and pricing for a "Strawberry Cheesecake Polo" and "Strawberry Cheesecake Kaju Polo". A digital menu board with drink and food items is visible in the background.

Pastry Packaging

A clear plastic container with remnants of pastry sits inside a larger clear plastic bag. Both the container and the bag feature yellow hexagonal stickers with Japanese characters and the text "SHINFUNI" printed on them.

Bakery Display

A display case in a bakery featuring various baked goods and promotional signs. In the foreground, a loaf of purple bread is visible in packaging. To the right, two signs showcase different products. One sign, titled 'Nom-Noms', advertises freshly handmade items in small batches with pricing for single items and a mix-and-match deal. The other sign, for 'Pandan Coconut Limited Edition' items, displays images of pastries and lists prices for different quantities of 'Pandan Coconut Crispy Cream Puff', 'Pandan Coconut Kazu Kazu', and 'Pandan Coconut Shinfuni Polo'.

Assortment of Pastries

A top-down view of five individually packaged pastries on a marble-patterned surface. Each pastry is in a clear plastic container and features a yellow sticker with Japanese text and the brand name "SHINFUNI". The pastries appear to be a mix of sweet and savory items, including what looks like a croissant, a tart with nuts, and dusted buns.

Assortment of Pastries

A collection of pastries in clear plastic containers, arranged on a wooden surface. The pastries include what appear to be egg tarts, breaded buns, and sugar-coated donuts. One pastry has a yellow sticker with Japanese text and the word "SHINFUNI" printed on it. A plush toy character in a grey bunny costume and a small Spider-Man charm are also visible, along with a beige bag in the background.

Bakery Display

A display case filled with various baked goods, including bread, buns, tarts, and pastries. Several items have small signs with prices and descriptions.

Starbucks Pastries and Drinks

A close-up shot of various pastries and drinks on a wooden table. In the foreground, there are several individually packaged pastries, including a tart topped with a strawberry and cream, a leaf-shaped pastry, a round bun filled with cream, and a larger round bread with a creamy filling. In the background, two drinks are visible in clear plastic cups with green straws. One is a lighter colored iced beverage, and the other is a dark iced coffee. The cups have the Starbucks logo. People are seated at tables in the blurred background.

Pastries in a Display Case

A close-up view of several pastries in a display case. The main focus is on a long, golden-brown pastry that appears to be a type of bread or eclair, topped with dollops of white, chocolate, and pale green cream. In the background, other pastries are visible in clear plastic containers stacked on shelves. The display case has a wooden base and shelving.

Cream Puffs

A white box containing six cream puffs. The puffs are round with a golden-brown, slightly textured exterior. Some have a visible crack where cream may have oozed out. The box has some text printed on the inside flap.

Assortment of Pastries

A variety of pastries are displayed in clear plastic containers on a wooden surface. The pastries include a tart topped with a strawberry, a flaky croissant, a round bread dusted with powdered sugar, a golden-brown bun, a pastry with a green filling, and a pink-crusted bread with a creamy filling. In the background, there are large green artificial plants and a blurred view of a store interior with people.

Pastries and Menu

Two plastic-packaged pastries are placed on top of a menu. The pastries have yellow labels with Japanese characters and the brand name "SHINFUNI". The menu displays various baked goods with prices, including "DURIAN CRISPY", "KAZU KAZU", "APPLE PIE", and "TARO MOCHI LAVA BUN". A flyer about reducing plastic usage is also visible.

Bakery Display

A display case filled with various pastries and baked goods, including croissants, buns, and tarts. Above the display, digital screens show advertisements for 'Unique Homemade Sambal' and 'Chocolate Crispy Cream Puff'. Another screen displays menu items like 'Curry Chicken' and 'Beef Rendang'. A sign with Japanese characters and the name 'SHINFUNI' is visible.

Bakery Display

A display case filled with various baked goods, including pastries, donuts, bread, and cookies. There are also packaged items and drinks visible. A person in the background appears to be a cashier.