Xinhua Culture Enterprises (S) Pte Ltd at Bras Basah Complex

Treasure trove of Chinese books in Bras Basah Complex, serving readers since the 1980s.

Xinhua Culture Enterprises (S) Pte Ltd is a long-standing Chinese bookshop located at Bras Basah Complex on Bain Street, serving the neighbourhood since the early 1980s. Founded by Mr Yeo San Chai, a veteran of the book trade who trained at World Bookstore for 25 years, Xinhua carries a carefully curated selection of Chinese-language books spanning literature, history, culture, and children's titles. The shop is widely regarded as a treasure trove where readers discover surprising and hard-to-find titles, and it remains one of the few independent Chinese bookshops in Singapore continuing the tradition of cultural retail in the Bras Basah area. Operating daily from 11am to 6pm, Xinhua welcomes browsers and serious readers alike, offering a personal touch that larger chains simply cannot replicate. Whether you are searching for a specific volume or simply wish to explore the shelves, a visit to Xinhua Culture Enterprises is a rewarding journey through the enduring world of Chinese literary culture.